Chinese retail chain faces rare backlash for limiting new hires to 4-year contracts

Sep 24, 2026 | INVESTING

Retail tycoon Yu Donglai, widely known as China’s “most conscientious” boss, recently triggered public controversy with a proposal to sign only a four-year “training initiative” contract with future new hires, without renewing it.
Yu has been nationally acclaimed for the many unconventionally humanistic rules he set up for Pangdonglai, a supermarket chain he founded in central China’s Henan province in 1995.
Yu, for example, once said his 8,000 employees’ after-tax monthly salaries average 9,000…

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