Does K-pop need the Grammys? BTS’ boycott reignites debate

Aug 16, 2026 | INVESTING

For Asian musicians, the Grammy Awards represent the ultimate dream and recognition of success in the global music industry long dominated by their Western counterparts.
When BTS, widely regarded as the world’s most famous Asian pop act, decided not to submit their music for consideration at next year’s Grammys in an apparent protest against the creation of a new best Asian pop music performance category, it created a dilemma for their K-pop and regional peers.
Should K-pop and Asian pop artists…

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