China youth flock to TCM bars for ‘prescription cocktails’ amid rise of ‘punk wellness’ lifestyle

Apr 2, 2026 | INVESTING

By night, some young Chinese are swapping traditional cocktails for so-called traditional Chinese medicine (TCM) bars, where herbal-infused spirits promise everything from heartbreak cures to wellness boosts.
In these dimly lit venues, R&B or rock music pulses through the speakers while behind the bar, drawers brim with herbs rather than bottles.
Bartenders in white coats, often certified TCM practitioners, begin each visit by taking pulses and asking about lifestyle habits before crafting…

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