Why Japan thinks China’s growing cultural clout is something it needs to counter

Mar 17, 2026 | INVESTING

China and Japan’s long-standing rivalry has deep historic roots, and relations between the two have taken a significant turn for the worse in recent months. This article, the first in a three-part series, looks at how both countries are trying to turn soft power to their advantage in the battle to shape international opinion.
The rise of China’s soft power has been fuelled by global successes in fields ranging from gaming and films to consumer brands and technology.
Success stories range from…

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