How China can win friends and influencers to help tell the country’s story well

Mar 12, 2026 | INVESTING

Tourists, international students and foreign employees of Chinese companies could serve as grass-roots ambassadors, helping China’s story to resonate with audiences worldwide, according to one of the country’s leading political advisers.
Zhang Bo, a professor at Beijing Language and Culture University who is also a member of the Chinese People’s Political Consultative Conference, made the suggestion on the sidelines of the annual “two sessions” meeting.
Speaking to the South China Morning Post,…

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