Why Southeast Asia’s non-Chinese embrace Lunar New Year celebrations

Feb 24, 2026 | INVESTING

Malaysian tour guide Syazni Nabilah Che Kamarudin and her family have immersed themselves in this year’s Lunar New Year festivities, handing out red packets and dressing up in traditional Chinese attire.
“This year is especially meaningful for me because it is my first time giving hongbao to my Chinese friends after getting married. I’m happy to follow this beautiful custom,” the Kuala Lumpur resident said of the long-standing Chinese tradition.
“As Malay-Muslims, we enjoy the cultural…

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