The handbag she carries is sold out, her pink pen has gone viral and even her favourite snacks are in hot demand: Japan’s 64-year-old leader Sanae Takaichi has sparked an unlikely youth-led craze that could propel her to a big election win.
Polls suggest sanakatsu, roughly translated as “sanamania”, can help give Japan’s first female prime minister a decisive mandate in Sunday’s general election and unleash the spending plans she has promised will jolt the country’s moribund economy.
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