All of Singapore is K-pop’s stage in new tourism push

Jan 31, 2026 | INVESTING

On a lively weekend afternoon beneath Marina Bay Sands, there is no stage, no spotlight and no audience in the conventional sense. Still, familiar music fills the underground concourse.
A group of teenage girls moves in sync to rookie K-pop girl group Hearts2Hearts’ “Focus”, counting beats under their breath. A few meters away, another dance team rehearses choreography to Twice’s “Feel Special”, adjusting their formation as shoppers pass by. No one appears surprised.
Scenes like this now unfold…

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