From sold-out stadium tours in the US, Europe and Asia to history-making Grammy nominations, K-pop has never stood taller on the global stage.
Yet within South Korea, many say the music they once called their own now feels made for someone else.
For fans like 21-year-old university student Lee Ye-jin, that shift hits every time she turns on the radio or scrolls through new releases on her phone.
Lee has been a member of “Light” – the official fan club of popular boy band Highlight – since 2016….
