Chiikawa toy craze grips Hong Kong as thousands queue for McDonald’s promo meals

Jul 28, 2025 | INVESTING

Tens of thousands of people in Hong Kong have queued for Chiikawa toys that come with McDonald’s Happy Meals as part of a promotional tie-up between the fast food chain and an exhibition featuring the famous Japanese manga.
Some 20,000 customers were in line on the McDonald’s reservation website at certain points on Monday after sales opened at 11am, and hundreds showed up at different outlets to queue for the special meal sets hours before they were made available.
The promotion was related to…

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