As Chinese companies ponder how best to market their products internationally, the example set by Pop Mart – the Beijing-based brand behind the viral Labubu toy – has been praised by the country’s state media for the creativity that underlies its success.
The wide-mouthed, bug-eyed toy’s global fan base is evidence of a shift in priorities for China as it transforms from a producer of low-value goods to a hub of innovation, Qiushi, the Communist Party’s top theoretical journal, said in a…
