Malaysia’s debut Hyrox event in jeopardy over beer sponsorship

Nov 4, 2026 | Uncategorized

Muslim entrants have threatened to pull out of Malaysia’s first Hyrox fitness competition over a partnership with beer brand Carlsberg, as authorities warned organisers that approval would be withheld unless the alcohol sponsorship was scrapped.
The tie-up angered some participants who said it conflicted with both their faith and the event’s promotion of fitness, highlighting tensions over alcohol marketing in Muslim-majority Malaysia.
On Wednesday, Youth and Sports Minister Mohammed Taufiq…

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