Hong Kong men turn to plush ‘bag charms’ for self-expression, comfort

Sep 27, 2026 | INVESTING

Whether he is commuting to work or meeting clients, 31-year-old Hong Kong architect Bryan Hui always has a plush toy keychain of Chiikabu – a beetle-like creature from the popular Japanese anime Chiikawa – hanging from his black backpack.
Beyond its cute appearance, Hui is drawn to Chiikabu’s backstory as a conflicted character who practises self-restraint out of loyalty to his friends.
“I carry it with me because it makes me feel comforted and healed,” he said, adding that he owns nearly 50…

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