Online fast-fashion platform Shein believes it deserves a premium valuation comparable to that of industry peers like H&M, citing its business model and global customer base as major competitive advantages, according to internal documents seen by the South China Morning Post.
Shein cited analysts who said the market should view the company as a global fashion giant similar to Zara’s parent company Inditex and H&M, rather than as a regional Chinese brand.
The documents showed that an unnamed…
