Chinese toymaker Pop Mart International ramped up its global expansion on Wednesday by opening a new store on Singapore’s Sentosa Island – alongside its first overseas Pop Bakery dessert store in the same venue – with observers predicting that more overseas locations would help drive growth, especially those in underpenetrated markets.
The launch comes amid softer domestic sales and normalising demand after a strong intellectual property (IP) cycle in 2025. Analysts said improved inventory…

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