American burger chain Five Guys will debut its first Beijing store next month, the company said last week, joining a group of US fast-food brands newly entering or accelerating their expansion in China.
Chains including Wendy’s, Chili’s, Texas Chicken and Popeyes are hoping to grab a slice of the world’s second-largest consumer market as they face saturation at home, analysts said.
Five Guys opened its first China outlet in Shanghai in 2021 and drew large crowds. It plans to open three locations…
