The first overseas branch of a Chiikawa-themed ramen restaurant will open this week in Hong Kong, with its operator betting on the Japanese manga character’s strong fan base and customers’ desire for novel dining experiences despite the current slump in the city’s catering sector.
Chiikawa Ramen Buta will launch in Mong Kok on August 16, bucking a wave of restaurant closures in Hong Kong in recent months. But all seats at the eatery for its first two weeks were fully booked even before its…
