Chinese carmakers scale back discounts, but no end in sight to price war

Aug 7, 2025 | INVESTING

Chinese carmakers have refrained from offering steep discounts to align with Beijing’s efforts to protect a vital industry, but an end to the prolonged price war remains elusive, as the sector grapples with overcapacity and weak consumer demand for high-ticket items.
The average discount offered by mainland Chinese electric vehicle (EV) and petrol car manufacturers fell to 16.7 per cent last month from an unprecedented 17.4 per cent in June, according to a recent JPMorgan report.
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