Alexandra Schmauch, who works at a property company in Dallas, Texas, was initially sceptical of the Labubu doll craze. As she watched the commotion build on TikTok and many of her friends became avid collectors, however, curiosity got the better of her.
Eventually, after several attempts, she managed to secure a couple of Labubus, relishing the “blind box” surprise of not knowing which Labubu character was inside.
“A lot of the fun is how hard they are to get,” said Schmauch, aged 28. “I was…

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