Taobao, China’s largest online shopping app owned by Alibaba Group Holding, is seeing rapid user growth in Thailand, as the platform expands its international presence in search of new growth opportunities.
Just over a month after the launch of a localised version of Taobao, the number of new Thai users on the platform surged 60 per cent year on year, recent data from Alibaba International Digital Commerce Group (AIDC), the company’s overseas e-commerce division, showed.
The Thai version of…
