Like-minded community serving partners start another stage of charity programme

Sep 23, 2022 | INVESTING

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Hong Kong’s leading convenience store chain 7-Eleven renews its collaboration with Pei Ho Counterparts to provide free meals to the less privileged groups most impacted in these testing times

Serving Hong Kong for more than four decades, 7-Eleven has become one of the most recognised retailers across the city’s neighbourhoods. It offers round-the-clock conveniences to the population and pledges to play an active, good corporate citizen role by helping those in need.

Since 2017, for example, the franchise has supported Pei Ho Counterparts, a social enterprise associated with distributing free meals to the underprivileged in some of Hong Kong’s neediest districts. To date, 7-Eleven has donated a total of 250,000 free meal boxes, water, and goodie bags to the conscientious social enterprise, benefitting groups such as the homeless, the elderly, and struggling families.

Recently, 7-Eleven announced its continued collaboration with Pei Ho Counterparts in a new Sik Tak Fan La campaign. Literally, “the meal is ready” in Cantonese, the new campaign aims to raise HK$2 million for the social enterprise. The sum will support the organisation’s work in providing free meals and supplies for the less privileged communities most in need on a more regular basis.

Mobilising 7-Eleven network and resources

By making the most of its robust, 1000-plus store network, 7-Eleven is well positioned to create a synergetic effect within individual neighbourhoods. The company’s network makes a compelling case for engaging the broader community in support of the campaign that is for a good cause. 

“As part of the Hong Kong community and as an organisation that prioritises corporate social responsibility, we are committed to contributing to society,” said Choo Peng-chee, chief executive officer of DFI Retail North Asia, the operator of Hong Kong’s leading convenience store chain. 

“The ongoing COVID-19 pandemic has caused severe impact,…

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