Without the razzmatazz, will Singles’ Day be able to retain its appeal amid changing shopper habits and new regulations?

Nov 14, 2021 | INVESTING

The spell that Singles’ Day casts over Chinese shoppers appears to have lost some of its potency.The world’s biggest online shopping event may remain popular but the hedonistic self-indulgence has been toned down a notch, replaced by the sober reality that China’s economy is still navigating a path out of the pandemic and that the industry faces regulatory challenges ahead, analysts say.“I don’t think it is realistic to expect Singles’ Day to grow at the same pace that it did in the past, and…

Read More

Pin It on Pinterest