Two hosts fired and talent agency loses client after Chinese live-streaming hosts mock ‘sissy idol’ representing Thai cosmetics brand

Nov 3, 2021 | INVESTING

A Thai cosmetics brand ended its relationship with two live-streamers and terminated the contract with their talent agency after the show received instant backlash for mocking a “sissy idol”.The incident highlights the tension between official rhetoric in China, which seems bent on curbing the influence of effeminate men, and the reality that they remain extremely popular in the country.Liu Yu, a singer and performer for boy group INTO1, showed up to advertise for Mistine Cosmetics as the…

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