Indian cryptocurrency firms tap Bollywood stars to woo Diwali gold buyers towards bitcoin

Oct 14, 2021 | INVESTING

Ahead of Diwali, two of Bollywood’s leading men are pitching another option during India’s annual gold shopping spree: cryptocurrencies.India’s top two cryptocurrency platforms have each tapped stars – one, Amitabh Bachchan, may be the most famous Indian actor of all time – to promote cryptocurrencies as a superior and easy investment ahead of Dhanteras, the auspicious first day of the holiday, when buyers traditionally splurge on gold. Indians have expanded their Diwali investments to include…

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