Alibaba urges online shoppers, content creators to start ‘planting grass’, kicking off new marketing campaign ahead of Singles’ Day

Sep 15, 2021 | INVESTING

Alibaba Group Holding is encouraging consumers and content creators to start “planting grass”, referring to its new Zhongcao marketing campaign that targets online shoppers and vendors on Taobao Marketplace, ahead of the e-commerce giant’s annual Singles’ Day retail festival this November.The 40-day, content-heavy campaign will be rolled out from October 1 across Taobao’s different channels, including live-streaming platform Taobao Live, to bolster Alibaba’s sales initiatives during the world’s…

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