Geisha company in Japanese city of Niigata bets on crowdfunding to survive coronavirus downturn

Jun 13, 2021 | INVESTING

An ultra-modern online crowdfunding campaign has come to the rescue of one of the most traditional and uniquely Japanese businesses in the north coast city of Niigata – its geisha community.Japan’s famous female entertainers have been struggling for years, with fewer young women willing to put in the long hours of studying musical instruments and dance to become geisha, while there are also fewer wealthy patrons willing to support the “willow world” and growing competition from alternative…

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