BCI’s fall a cautionary tale of trying to be all things to all people

Apr 12, 2021 | INVESTING

Faced with a barrage of vitriol over its position on Xinjiang, the Better Cotton Initiative – an organisation that prides itself on “creating transparency” – has gone to ground.Calls to BCI’s Geneva headquarters have gone unanswered over the past fortnight, spokespeople have stopped responding to emails, its Twitter account has been set to private, and at one point last week, its website was offline.Its fall from grace has been dramatic and is being studied by industry groups, accrediting…

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