With Blackpink’s ‘protest trucks’, have K-pop fans gone too far?

Mar 30, 2021 | INVESTING

For as long as there have been pop stars, there have been overzealous fans – but no genre seems to attract the fanaticism of K-pop. Take Blackpink, arguably the biggest girl group in the world today, with millions upon millions of singles sold and music videos that have been watched billions of times on YouTube.Earlier this month, fans of the group sent a small convoy of “protest trucks” decked out with LED hoardings to the headquarters of YG Entertainment – Blackpink’s agency – to complain…

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