Ad showing woman avoid sexual assault by using make-up remover withdrawn after it causes outrage online

Jan 11, 2021 | INVESTING

A Chinese company’s video advertisement for women’s make-up remover wipes has been panned by online critics, leading the company to withdraw it and issue two apologies.Purcotton, owned by Winner Medical Co. released the video last week on Douyin, the Chinese version of TikTok, showing a young woman scaring off a would-be attacker with her naked, make-up-free face after using the cleansing wipes.The 26-second ad was pulled after online users denounced it for “demonising” female sexual assault…

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